Tuesday, August 30, 2011

Dreamforce 2011: US$50m fund to help partners grow

Source: Denzil Samuels, SVP, Partners and Solutions

Denzil announced a $50m fund to invest in partners that want to accelerate their Cloud business.

The priority are those partners that are aggressively getting their people certificated and are focused on business transformation.

Denzil announced that they will give work to partners with accredited people before they would assign the work to the Salesforce professional services.

There is currently an unmet demand for accredited people:

  1. 2,000+ needed in the USA
  2. 700+ needed in Europe 
  3. 150+ in APAC  

Those partners that can provide accredited resources will attract investment from Salesforce to grow their workforce and help them become a global service.

Partners need to work closely with the Salesforce Solution Engagement Managers.

There is a wealth of collateral to support partner growth.

There are two new accreditation standards:

1. Gold standard for specialised markets like insurance
2. Technical Architect

The investment fund is now available for the USA and UK.

The message is clear either join and expand or become a spectator.






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