Salesforce: force.com custom objects case study

These videos collectively represent a Motorola case study. These very short videos confirm that custom objects is the modus operandi for professional services and the power of using force.com for human systems.

Motorola use force.com to configure custom objects to build most of their solutions. See short video.
http://tiny.cc/08bp5/

Motorola use force.com as one human systems database supporting a universal sign-on. See short video. http://tiny.cc/k4lyv

Motorola uses force.com as one human system to find data and knowledge quickly for fast response to emergent needs. See short video. http://tiny.cc/lrkzz 

Force.com demo uses 5GL to configure Custom Objects

Salesforce Force.com uses 5GL to create Custom Objects (data and functions). 

Creating Custom Objects is easy because of the unique 5GL capabilities within Force.com developed by Salesforce over the past 10 years or more.  What is important is the design of Custom Objects,  Corporate Data Dictionary, Measurement, Reusability across the Enterprise etc.

To demonstrate the simplicity of using 5GL, the following  video is worth watching. It is just over 3 minutes. http://tiny.cc/hxhji

It shows building a Force.com App from scratch by configuring a new Custom Object. 

Force.com Content Management: Diversity of Capability

Content Management is a term that now represents a diverse range of capability.

Within the force.com at the basic level the following list provides some of the content management capability:

Chatter Overview: Collaboration and Content

• Collaboration Fully part of Force.com
•  People and bios; find people  
•  Corporate Directory  
• Follow spreadsheets and other Files
• Links with other systems
• Filters with drill down
• Pull data from other social networks
• Groups – sharing project plans
• Link to Mobile Lite
• Video 4.07 minutes http://www.youtube.com/watch?v=puydh-ey_2k

Chatter: Collaboration around  Files

•  The term Files means Document
• Load Files
• Search Files
•  Follow Files – This means you get notified every time there is a change; you can have discussion groups around the File – Private or Public
•  As a File could be an Executive Report then you have collaboration around the document
• File Version Management – ensure people access the latest version
• Private File Sharing  - meaning you name the people that can view the File
•  Avoids the need for email to send copies of Files in attachments – now you load once and have multiple assess – this will cut down a lot of email traffic and cut down server storage
•  Video 1.3 minutes demo http://www.youtube.com/watch?v=dYyRgyDZIW4

Force.com Sites - Content Management System for Websites   

·         Public facing websites using Force.com – one human system

• Content Management System for Websites – Feature on Force.com
•  Content on Website, Social Media like Facebook and Mobile; create once access from multiple touchpoints
•  Fully integrated as part of Force.com
• Create and edit multiple Websites
•  5GL Content Management – means marketing can do the work themselves without the need for web developers
•  Everything is built and maintained around Panels – sections of a web page
• Integrates with workflow and approvals – this means you can adopt corporate practices to manage change
• Publishing into production is one click
• Build eforms
• Includes alerts etc
• RSS feeds
• Undertake ecommerce
• Warning – as its 5GL it empowers business people like marketing but deskills web specialists
• Video 2.52 minutes Force.com Sites Overview including Case Studies from multiple organisations and building a website using 5GL http://www.youtube.com/watch?NR=1&v=8tf_WaD52mI
• Video 2.31 minutes demo for Content Management System  http://www.youtube.com/watch?v=LLTxXlJT_0M

Demo Chatter and Content

•  Includes file upload and sharing
• Feedback and comments
•  Feeds related to File
• Shared workspace
•  Delivery options
• Delivery Links from email back into the content
• Video 3.37 http://www.youtube.com/watch?v=Yst8I1kb4T4

File Collaboration – Demonstration

• Find a file: search, browse, filer, follow, share, groups
• Share a file with someone
• Collaborate on a file
• Share a file with a group
•  Change permission: update / read only
•  Deliver content - publication
•  Send to client
• All 5GL
• Video: as above 3.35 minutes http://www.youtube.com/watch?v=IavvnAQJ9bc

Force.com Linking Account / Contacts with Content Management / Social Media  

• ·         Shows setting up contacts using 5GL
• ·         Capture emails and track
• ·         Link Files
• ·         Inset Google Maps
• ·         Bring data from Twitter and LinkedIn
• ·         Video 2.58 minutes http://www.youtube.com/watch?v=J8eZaoGWZjA

Using Content in Force.com Workflow and Approvals

•  Visual workflow and approvals
• Link Files / Content / Email  to Workflows and Approvals
•  Video 2.02  http://www.youtube.com/watch?v=fM3xHN8M9-8 Example shows recruitment

Multilingual Content

·         Translation workbench

·         View in different languages

·         Video: 1.16 http://www.youtube.com/watch?v=q-AJIqgdsB0&feature=relmfu

Rich Text Fields

•  Design of rich text content using 5GG
• Video 1.30 http://www.youtube.com/watch?feature=iv&annotation_id=annotation_801682&src_vid=4iH7CHRG2o0&v=pmrteIlyHGw

Mobile Lite – Standard

•  Supports accounts, contacts, tasks
• Search
• Chatter
• Blackberry and iPhone

There is much more but the above is a start. 

Social Media is going mainstream: but is your company ready to be a social enterprise?

Social Media is going mainstream: but is your company ready to be a social enterprise?

Dreamforce 2011: Marc Benioff and Eric Schmidt Keynote Discussion

This is an excellent session captured on video of a discussion between Marc Benioff and Eric Schmidt.

http://tiny.cc/mo9wu

Eric outlines beyond Social Enterprise, which involves artificial agents having dialogue with customers through their mobile phone. Some of this thinking was encapsulated in a paper published by the Economics Intelligence Unit called the Future of Marketing: Moving from Monologue to Dialogue that was sponsored by Google. Though it was published in 2006 it has become clear this is an integral part of the Google strategy. Eric now sees that the dialogue platform sits above the Social Enterprise Platform. No wonder Marc and Eric are on the same stage.

Dreamforce 2011: Marc Benioff's keynotes are now on video

The Entire Dreamforce Keynote 2011 by Marc Benioff is now available on-line:

Part 1: http://www.youtube.com/watch?v=By7abvkNLS4

Part 2: http://www.youtube.com/watch?v=5ldVcOOxr5A

Part 3: http://www.youtube.com/watch?v=q6Skf4kxcGc

Part 4: http://www.youtube.com/watch?v=ofaDa07v7l0

Part 3 includes Lord Rothermere, Chairman of DMGT. 

The gamification market starts to grow as new companies use it as a loyalty differential

Gamification platforms have raised over $30 million this year (source: Gabe Zichermann is chair of the Gamification Summit, an entrepreneur, and author of Gamification By Design and Game-Based Marketing).

New business start-ups are using gamification from the start to develop loyalty. One example is flickme.com, which is a new streaming film rental/buying site which is also accessible via Facebook. It assigns a Beta badge for being an early adopter. Completing certain tasks earns one badges and points. There’s a set of leaderboards. 

 
By 2015 70 percent of the Global 2000 will use gamification (Source Gartner Group) spending over $1.6 billion in the U.S.A alone (source M2 Research).