Gamification was mentioned quite a lot but lacked substance. Looked at the Bunchball offering for the sales funnel but I would say it is early days.
It has become clear that there is a big difference between Consumer Gamification and Enterprise Gamification. Consumer Gamification is quite advanced but experts are struggling with Corporate Gamification ... this is a great area to evolve.
Wednesday, August 31, 2011
Dreamforce 2011 Artificial Agents
Virtuoz has launched a Salesforce version of its artificial agent. For issues the artificial agent cannot solve then it launches a case.
There is no doubt that Artificial Agents will have an increasing role to play in the Social Enterprise.
There is no doubt that Artificial Agents will have an increasing role to play in the Social Enterprise.
Dreamforce 2011 Job Science for Recruitment
Job Science has launched a product for recruitment using social enterprise. This looks like a great idea for recruitment practices to increase their productivity and value to clients. It uses the sales funnel concept except that it has been re-purposed for recruitment.
Dreamforce 2011 New Licence Agreement
It was announced today that there is a new Social Enterprise Licence that has unlimited use of products and users.
The first contract has been signed by Coco Cola.
No cost details have been provided.
The first contract has been signed by Coco Cola.
No cost details have been provided.
Dreamforce 2011 Social Command Centres
A number of Salesforce clients are using Radian6 to run Command Centres that are monitoring social networks. This capability is to create Lead Indicators of emergent patterns that is being used to drive personalised service and innovation of new products.
The new version of Radian6 will be more integrated with Salesforce and will have richer abilities to listen, analyse and engage.
Radian6 has some neat capabilities including slice and dice channels. Mind you it could benefit from more visualisation capabilities ...
The new version of Radian6 will be more integrated with Salesforce and will have richer abilities to listen, analyse and engage.
Radian6 has some neat capabilities including slice and dice channels. Mind you it could benefit from more visualisation capabilities ...
Dreamforce 2011 Intranets are dead, long live the social enterprise
The Service Cloud will have the richest version of Chatter which is integrated across all channels and touch points. This level of integration means that if one cannot find the knowledge then the use of Chatter will often help solve the problem.
The richness of the Service Cloud is the highest form of the Social Enterprise, which is a blended solution-set of employees, customers, suppliers and partners working together but within whatever restrictions are deemed necessary. So an employee may belong to several groups with each group involving different customers.
The richness of this capability means the intranet as we know it is dead!!
The richness of the Service Cloud is the highest form of the Social Enterprise, which is a blended solution-set of employees, customers, suppliers and partners working together but within whatever restrictions are deemed necessary. So an employee may belong to several groups with each group involving different customers.
The richness of this capability means the intranet as we know it is dead!!
Dreamforce 2011 Salesforce launch touch.salesforce.com
The touch.salesforce.com is yet another big announcement.
Basically this capability drives HTML5. In other words, you can design experiences across all mobile, tablet and PC devices.
This enables HTML5 to be used to develop apps that run natively but within the Cloud.
So touch.salesforce.com (needs a better name) is a platform for front-ends.
So you can design a front-end that orchestrates data from different force.com orgs, database.com, data.com and Heroku. If this is confusing then read my earlier blogs.
All you need now are good designers that can simulate the different experiences, which are underpinned by the same data and functionality.
Basically this capability drives HTML5. In other words, you can design experiences across all mobile, tablet and PC devices.
This enables HTML5 to be used to develop apps that run natively but within the Cloud.
So touch.salesforce.com (needs a better name) is a platform for front-ends.
So you can design a front-end that orchestrates data from different force.com orgs, database.com, data.com and Heroku. If this is confusing then read my earlier blogs.
All you need now are good designers that can simulate the different experiences, which are underpinned by the same data and functionality.
Dreamforce 2011 Salesforce launches data.com
Autumn Release
Data.com is a new capability which is an aggregation of Jigsaw data (crowd-sourcing with gamification to drive data quality for customer data) and Dun & Bradstreet data.
Data.com uses external data to provide updates to your customer data for marketing and sales.
Link data.com with the Social CRM announcement of automatically getting customer social data and the combination is awesome.
All we need now is better visualisation of this data ..... big hint for Fractal Maps ....
Link the above to the next generation of loyalty scheme with gamification!!
Data.com is a new capability which is an aggregation of Jigsaw data (crowd-sourcing with gamification to drive data quality for customer data) and Dun & Bradstreet data.
Data.com uses external data to provide updates to your customer data for marketing and sales.
Link data.com with the Social CRM announcement of automatically getting customer social data and the combination is awesome.
All we need now is better visualisation of this data ..... big hint for Fractal Maps ....
Link the above to the next generation of loyalty scheme with gamification!!
Dreamforce 2011 Chatter Everywhere
Autumn Release
- Chatter contains the Now presence. This means you know if some is available. You can then use Chatter Chat which is instant messaging.
- Chatter Connect makes it easier to extend Chatter into other systems so for example there is an API for SharePoint.
- Chatter Groups means you can collaborate around documents and cases. A big feature is that you can have a Chatter Group include customers, in the comfort that they cannot go outside the group's walled garden. One idea is to use customers in a group for peer-to-peer problem solving and ideas generation.
- Chatter will include Face Time for video conferencing and collaboration. Big implications for customer support, problem solving and co-innovation with the customer for new product design.
- Chatter Inline that has a taxonomy filter for rapid drill down.
- Chatter Approvals which supports work flows using smarter collaboration and decisioning.
- Can also have in-line videos with chatter interactions.
- Extend Chatter to mobile apps for employees and customers alike.
- Collaborate around documents and files.
- Chatter for collaborative revenue forecasting
- The above supports crowd-sourcing.
- The above supports sales teams.
Dreamforce 2011 Database.com is social and solves data sensitivities
Winter Release
database.com truly becomes the first cloud social database offering at scale. By social it means it is open and includes all media types and mobile. The big media companies are already using database.com for social video services.
Along with this release is DRO Data Residency Option which enables data to be picked up through any source including legacy systems such as SharePoint and Lotus Notes. It includes handling data that needs to remain stored within the corporate firewalls.
This is a big change and should drive cloud integration with the world of legacy whilst driving innovation for high end social enterprise solutions.
database.com truly becomes the first cloud social database offering at scale. By social it means it is open and includes all media types and mobile. The big media companies are already using database.com for social video services.
Along with this release is DRO Data Residency Option which enables data to be picked up through any source including legacy systems such as SharePoint and Lotus Notes. It includes handling data that needs to remain stored within the corporate firewalls.
This is a big change and should drive cloud integration with the world of legacy whilst driving innovation for high end social enterprise solutions.
Dreamforce 2011 CRM to enrich the customer data with their social data
New Winter Release
The standard CRM customer data will be updated in real time with their social data from targeted social networks including:
The standard CRM customer data will be updated in real time with their social data from targeted social networks including:
These updates are based on real time streaming and includes pictures.
The implications are huge .....
Dreamforce 2011: Three steps to deliver social enterprise
Source: Marc Benioff keynote
Step 1: Create a social customer profile - this includes external data from social networks
Step 2: Create an employee social network
Step 1: Create a social customer profile - this includes external data from social networks
Step 2: Create an employee social network
- Collaborate
- Connect and sell
- Service and engage
- Automate and extend
Step 3: Create a customer social network and a product social network
- Social marketing
- Listen and analyse
- Product and partners
The customer experience starts with knowing who they are and what they like.
Social Enterprise is about the NOW transformation that delights customers in a new way.
Social engagement led to the Arabic Spring using social networking as the catalyst for change.
Marc believes we have now started the Enterprise Spring as social networking will become the catalyst for changing the value of brands for better or for worse.
Dreamforce 2011: Marc Benioff keynote launches social enterprise as a true paradigm shift
Marc Benioff announced today a fundamental shift for Salesforce as its Autumn Release (probably in October) will put the company in the way it operates as fully immersive into Social Enterprise. Today's announcements are designed to engage the corporate leadership in a way that will fundamentally change their strategies and it is already happening!
The list of corporate leaders that have adopted this approach already is truly impressive.
Lord Rothermere, DMGT stated that since adopting social enterprise he has seen more innovation in the past few months compared to the previous 12 years.
Another corporate leader for the UK was Angela Ahrendts, the CEO of Burberry. She met Marc in May of this year and was so inspired about the social enterprise that she has already launched Burberry World.
Other impressive stories came from Toyota that has branded the term Toyota Friend which is a new concept Marc calls Product Social Networks. Coco Cola has also adopted this approach by using their vending machines to become smart by interacting with the customer and using gamification as a rewards system.
My passion is artificial agents and using them to advance Product Social Networks is a pure natural fit. Any product could then have a dialogue with customers.
It was amazing to listening to Groupon, who integrated social enterprise into their offering from the outset leading to their spectacular growth.
Dreamforce is about business and the vast majority of people are from the business side.
Microsoft, Oracle and SAP now feel like dinosaurs in comparison as their community are the tech heads. I do wish Steve Ballmer reads this as I did try and get him to focus on business people and not technology some years ago!!
Today, there were so many new product announcements that it is the equivalent of a 10 year cycle for traditional software products. It has only taken Salesforce 10 months to deliver thus cycle compared to 10 years!!
Well done to Marc Benioff and his team as they are truly going to lead the transformation of the enterprise, which is happening faster than most people realise.
Social Enterprise is agnostic in terms of age, gender, race, status etc. This is really about transparency (knowledge economy) versus non transparency (industrial economy). The outcome is inevitable!
Tuesday, August 30, 2011
Dreamforce 2011: some sound bytes for building customer relationships
Source: Brent Leary
Brent did quite a good presentation about CRM. There were some sound bytes worth noting:
1. Find, Catch and Keep Customers
2. Trust is highly influenced by social networking
3. 93% of customers expect brands to communicate through social media
4. Customer behaviour is being driven by mobile devices bypassing the desktop PC
5. Deal with customers in the palm of their hands
6. Interact within the social arena
7. Focus upon improving the life of the customer and not just constrain the experience around product
8. Use mobile to enrich the product experience
9. Use knowledge for self-service and first contact points
10. Transform companies to engage in customer dialogue
11. Many companies are out of sync with the need to engage in customer dialogue - they still use controlled communications
12. Good customer dialogue increases customer attention span
13. Smart social networking design drives down email traffic
14. Its about listening, understanding and responding to customer needs
15. Social media is the voice of the customer
16. Social dialogue increases customer advocacy and retention
17. Social strategies transform employee engagement
18. To measure is to know
19. Best performing companies measure twice as much and twice more frequently
20. New measures are a must
21. Handling social insights well drives prioritisation
22. The focus is now on the 'share of the dialogue'
23. Customer communities is now the frontier for 1st level problem resolution
24. Lifetime customer VALUE + INFLUENCE + ACTIVITY = Social CRM ROI
25. Experience is everything
26. Value customers beyond transactions
27. Insights + intent + empathy + action
28. Integrate social into traditional to create new processes
Brent did quite a good presentation about CRM. There were some sound bytes worth noting:
1. Find, Catch and Keep Customers
2. Trust is highly influenced by social networking
3. 93% of customers expect brands to communicate through social media
4. Customer behaviour is being driven by mobile devices bypassing the desktop PC
5. Deal with customers in the palm of their hands
6. Interact within the social arena
7. Focus upon improving the life of the customer and not just constrain the experience around product
8. Use mobile to enrich the product experience
9. Use knowledge for self-service and first contact points
10. Transform companies to engage in customer dialogue
11. Many companies are out of sync with the need to engage in customer dialogue - they still use controlled communications
12. Good customer dialogue increases customer attention span
13. Smart social networking design drives down email traffic
14. Its about listening, understanding and responding to customer needs
15. Social media is the voice of the customer
16. Social dialogue increases customer advocacy and retention
17. Social strategies transform employee engagement
18. To measure is to know
19. Best performing companies measure twice as much and twice more frequently
20. New measures are a must
21. Handling social insights well drives prioritisation
22. The focus is now on the 'share of the dialogue'
23. Customer communities is now the frontier for 1st level problem resolution
24. Lifetime customer VALUE + INFLUENCE + ACTIVITY = Social CRM ROI
25. Experience is everything
26. Value customers beyond transactions
27. Insights + intent + empathy + action
28. Integrate social into traditional to create new processes
Dreamforce 2011: TrialForce is designed to help partners sell more apps
Source: Andrew Smith, Director, Force.com
Andrew wants to streamline the process for partners to sell more apps.
TrialForce enables customers to use an app for free over a limited period of time.
A new feature is that TrialForce can be configured to reflect a partners brand. Andrew showed how this could be dome in a matter of minutes. This is a must for marketing to package Apps for sale. It also includes insights to help increase conversions.
Andrew wants to streamline the process for partners to sell more apps.
TrialForce enables customers to use an app for free over a limited period of time.
A new feature is that TrialForce can be configured to reflect a partners brand. Andrew showed how this could be dome in a matter of minutes. This is a must for marketing to package Apps for sale. It also includes insights to help increase conversions.
Dreamforce 2011 Beyond CRM - The Corporate Priorities for Legacy Apps to become Social
Source: Ron Huddleston, VP ISVs and Channel Partners
A survey with corporates that have over 1,000 employees found that beyond CRM the following are the targets for re-purposing legacy applications to the Cloud to gained the benefits of Social Enterprise:
A survey with corporates that have over 1,000 employees found that beyond CRM the following are the targets for re-purposing legacy applications to the Cloud to gained the benefits of Social Enterprise:
- Invoice Management 61%
- Supply Chain Management 54%
- Workforce Management 36%
- Learning Management 34%
- Project Management 33%
Dreamforce 2011 Mobile AppExchange Launched
Already Salesforce claim to have the world's largest exchange for Cloud Apps. In the next few months there will have been 1m Apps installed from the AppExchange.
Now Salesforce has launched a Mobile AppExchange.
Now Salesforce has launched a Mobile AppExchange.
Dreamforce 2011: US$50m fund to help partners grow
Source: Denzil Samuels, SVP, Partners and Solutions
Denzil announced a $50m fund to invest in partners that want to accelerate their Cloud business.
The priority are those partners that are aggressively getting their people certificated and are focused on business transformation.
Denzil announced that they will give work to partners with accredited people before they would assign the work to the Salesforce professional services.
There is currently an unmet demand for accredited people:
Those partners that can provide accredited resources will attract investment from Salesforce to grow their workforce and help them become a global service.
Partners need to work closely with the Salesforce Solution Engagement Managers.
There is a wealth of collateral to support partner growth.
There are two new accreditation standards:
1. Gold standard for specialised markets like insurance
2. Technical Architect
The investment fund is now available for the USA and UK.
The message is clear either join and expand or become a spectator.
Denzil announced a $50m fund to invest in partners that want to accelerate their Cloud business.
The priority are those partners that are aggressively getting their people certificated and are focused on business transformation.
Denzil announced that they will give work to partners with accredited people before they would assign the work to the Salesforce professional services.
There is currently an unmet demand for accredited people:
- 2,000+ needed in the USA
- 700+ needed in Europe
- 150+ in APAC
Those partners that can provide accredited resources will attract investment from Salesforce to grow their workforce and help them become a global service.
Partners need to work closely with the Salesforce Solution Engagement Managers.
There is a wealth of collateral to support partner growth.
There are two new accreditation standards:
1. Gold standard for specialised markets like insurance
2. Technical Architect
The investment fund is now available for the USA and UK.
The message is clear either join and expand or become a spectator.
Dreamforce 2011 George Hu says Social Enterprise is driving transformation
Source: George Hu, EVP Platform, Marketing and Operations
George expects every session at Dreamforce will cover Social Enterprise and the way it will transform business.
The Social Enterprise is about look at things from the perspective of the customer. The solution-set is about integrating all the interactions and transactions around the customer need and value creation and extending this capability into the customers social network.
This is why employee engagement is big because the Social Enterprise needs to get all employees joined-up to listen, understand and respond to the customer.
By focusing upon the customer means engagement at the social network level.
Social Enterprise is now being positioned as the way to change everything.
Salesforce partners are encouraged to repurpose their apps with social networking.
George expects every session at Dreamforce will cover Social Enterprise and the way it will transform business.
The Social Enterprise is about look at things from the perspective of the customer. The solution-set is about integrating all the interactions and transactions around the customer need and value creation and extending this capability into the customers social network.
This is why employee engagement is big because the Social Enterprise needs to get all employees joined-up to listen, understand and respond to the customer.
By focusing upon the customer means engagement at the social network level.
Social Enterprise is now being positioned as the way to change everything.
Salesforce partners are encouraged to repurpose their apps with social networking.
Dreamforce 2011: ISVForce is the priority as AppExchange grows fast
Source: George Hu, EVP Platform, Marketing and Operations
Ron Huddleston, ISV & Channel Partners
Those organisations that are ISVs by putting apps on the Cloud AppExchange are rapidly becoming a formidable source of revenue generation for Salesforce. At the same time these ISVs are growing fast.
ISVs have grown by 45% in the past year and the number of apps has grown by 208%. ISVs are now materially helping Salesforce revenue growth which is now running at a staggering 37%.
ISV revenue growth has risen by 97% leading to a 210% increase in ISV orders and a 51% increase in App installs.
The priority is to support ISVs to grow faster especially those leading business traansformaation.
Dreamforce 2011: Cloud Architecture and Cloud Architects are now a priority
Source: George Hu, EVP Platform, Marketing and Operations
1. Force.com for customer and employee engagement - think Social Enterprise
2. Heroku for mission critical apps needing high performance such as transactions, social video
Heroku supports Ruby on the Rails and now Java. This has big implications.
Heroku can directly access Force.com database and database.com enabling joined up data to support mission critical applications. No need for replication.
Cloud Architecture and Cloud Architects are now a priority as there are so many elements that can be leveraged.
Salesforce announces accreditation for Cloud Architects which are now in huge demand.
1. Force.com for customer and employee engagement - think Social Enterprise
2. Heroku for mission critical apps needing high performance such as transactions, social video
Heroku supports Ruby on the Rails and now Java. This has big implications.
Heroku can directly access Force.com database and database.com enabling joined up data to support mission critical applications. No need for replication.
Cloud Architecture and Cloud Architects are now a priority as there are so many elements that can be leveraged.
Salesforce announces accreditation for Cloud Architects which are now in huge demand.
Dreamforce 2011: too many attendees but Oracle is worried
Source: Mike Rosenbaum, VP Platform, Marketing and Operations
Dreamforce 2011 San Francisco attendees
Dreamforce 2011 San Francisco attendees
- 44,000 registrations
- 30,000 attendees
- 2,700 C-level executives and Vice Presidents
The crowds are staggering - really there are just too many people, which is negatively impacting the experience. However, the sheer volumes show the rise and rise of Salesforce as a company.
The sessions are good and provide useful insights.
Amazing to see Oracle outside on the street flying balloons to say they are number 1 for CRM. I would say this is a lead indicator that Oracle are worried about their future as they slip further behind the cloud leaders.
Salesforce is really attracting the business community as the tech heads are being relegated to a minority group. Sanity at last as business takes ownership of technology.
Dreamforce 2011: 50%+ CRM is sub optimal because of data quality issues
According to industry analyst, Gartner Group, more than 50% of customer relationship management deployments will suffer limited acceptance, if not outright failure, due to lack of attention to data quality issues.
The impact of poor data quality is far reaching and its affects are both tangible and intangible. If data quality problems are allowed to persist, management grow to mistrust the information in the CRM and will be reluctant to use it for decision-making.
The impact of poor data quality is far reaching and its affects are both tangible and intangible. If data quality problems are allowed to persist, management grow to mistrust the information in the CRM and will be reluctant to use it for decision-making.
This evidence shows there is a growing need to have a more 'intelligent' implementation of CRM.
Intelligent CRM needs a combination of lead indicators, corporate gamification as a behavioural rewards system and a cultural change programme as a must have to drive high standards of CRM data quality.
Monday, August 29, 2011
Dreamforce 2011 - Opportunity for Salesforce Alumni for Higher Education
The higher educational sector are looking for an alumni application in Salesforce. In particular, how to engage with past students that are executives as a source of expertise, mentors and fund raising.
Dreamforce Insights 2011: Higher Education Trends
This article covers some of the highlights for Higher Education made by Dave Thomas, Radian6, Director of Community and Social Strategy.
- 98% of students in the USA use a digital device and spend 101.93 minutes a day on Facebook.
- Students are the brand ambassadors and therefore social media measurements are key.
- Four Square the gamification market leader is being used for student orientation with the campus facilities and services.
- Social Graphics is becoming more widely used to rate the value of contributions of an individual within a social network.
- Students need to be encouraged of how best to use social media as many are naive in terms of long term implications.
- Emerging practice to develop a social media play book, which provides guides for stakeholders including how to deal with bad situations.
- Learning, education and empowering is the cyclical process that can be driven by social media measurements.
- Use social media to not 'reinvent the wheel'.
- Build student life cycle which includes life time events.
- The Mayo Clinic is a good example of using social media and getting the balance right with confidential dialogue.
Much of the above applies to business!
Dreamforce Insights 2011: Not for Profit Sector
Session run by Mark Dickey, SVP Enterprise, Salesforce Foundation
Salesforce Foundation is aimed at the Not for Profit sector. Higher Education is a high growth area with over 700 institutions. The Foundation is open to new ideas as Not for Profit is seen as a high growth area.
Gartner believe Cloud with Mobile and Collaboration key for driving value into this sector.
A major theme being pushed by Salesforce is 'Social, Mobile and Open'.
Major emphasis upon continuing education and extended learning.
Chatter, Collaboration and Community is key to the the Not for Profit sector. This is part of the messaging for the Social Enterprise.
Salesforce Foundation is aimed at the Not for Profit sector. Higher Education is a high growth area with over 700 institutions. The Foundation is open to new ideas as Not for Profit is seen as a high growth area.
Gartner believe Cloud with Mobile and Collaboration key for driving value into this sector.
A major theme being pushed by Salesforce is 'Social, Mobile and Open'.
Major emphasis upon continuing education and extended learning.
Chatter, Collaboration and Community is key to the the Not for Profit sector. This is part of the messaging for the Social Enterprise.
Dreamforce 2011 San Francisco First Impressions
The registration process was very smooth with a blend of self-service and human agent.
Apparently, there are 40,000 delegates, which is their biggest to date.
Went to the pre conference run by the Salesforce Foundation for Higher Education. They were expecting a 100 delegates and 250 turned-up.
Looking forward to the week but is the event too big!! Mind you met one of my clients outside from the UK - small world!
Gamification Levels for high end employee engagement
This video shows the use of Levels in gamification http://iactionable.com/salesforce/
iActionable claim engaged employees are 43% more productive, generate 23% more revenue and are 87% less likely to leave by using gamification for high end employee engagement.
Use gamification to motivate the sales team
Bunchball is using Salesforce.com for gamification to improve sales people performance.
Bunchball has a family of gamification applications called Nitro Elements, built atop Nitro, its general purpose platform for adding game features to websites and applications. Nitro can be used in Salesforce that uses elements like competition, rewards, and rankings to influence behaviour.
The priority nowadays is the motivation of the sales team.
Salespeople are naturally competitive, and they will be motivated to play the game even harder, and have more fun doing it, given an easy way of seeing where they rank in the standings. Beyond individual competition, Nitro for Salesforce can rank teams of salespeople based on their collective performance.
In addition to closing deals, salespeople can get recognition for Chatter activity or other behaviours management wants to reinforce.
Gamification is a key element of Intelligent CRM. It needs to be linked with Lead Indicators and incentives to influence behaviour and share knowledge. We would expect this focus to grow rapidly in the next two years.
The priority nowadays is the motivation of the sales team.
Salespeople are naturally competitive, and they will be motivated to play the game even harder, and have more fun doing it, given an easy way of seeing where they rank in the standings. Beyond individual competition, Nitro for Salesforce can rank teams of salespeople based on their collective performance.
In addition to closing deals, salespeople can get recognition for Chatter activity or other behaviours management wants to reinforce.
Gamification is a key element of Intelligent CRM. It needs to be linked with Lead Indicators and incentives to influence behaviour and share knowledge. We would expect this focus to grow rapidly in the next two years.
IBM puts Artificial Intelligence in a Chip
IBM have created a micro-computer chip that has been designed to imitate the ability to understand surroundings, make sense of complicated data and respond to stimuli as they happen – characteristics that, until now, have only belonged to the living brain.
IBM said that they are a huge step toward allowing computers to “reason” instead of acting within the limits of their pre-programmed settings. The chips are one of the first steps in a special project that has been dubbed SyNAPSE (Systems of Neuromorphic Adaptive Plastic Scalable Electronics).
One of the chips is built around what amounts to over 260,000 programmable synapses while the other contains over 65,000 learning synapses. IBM researchers have used this technology to build a “brain wall” at a lab in San Jose, California. The long-term goal of this to develop a one-square-centimeter chip containing the equivalent of one million neurons and 10 billion synapses.
Artificial Intelligence’ DJ to Debut on HD2 Channel
Listeners can hear the program using the station’s stream or on an HD Radio receiver. Guile Lindroth and Guile 3D Studios developed the program to perform as a virtual assistant and help humans to do things like answer a land line phone,search the Web, check email, schedule appointments and run computer applications by voice.
“Denise” comes with a proprietary graphic engine, an English text-to-speech voice and a voice recognition engine. The program can “learn” the more the program interacts with you, the developer claims. The company characterizes Denise’ English as “natural,” as if you were “talking to a real person.” Lots of people in radio will be interested to hear if that’s the case.
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