Source: George Hu, EVP Platform, Marketing and Operations
George expects every session at Dreamforce will cover Social Enterprise and the way it will transform business.
The Social Enterprise is about look at things from the perspective of the customer. The solution-set is about integrating all the interactions and transactions around the customer need and value creation and extending this capability into the customers social network.
This is why employee engagement is big because the Social Enterprise needs to get all employees joined-up to listen, understand and respond to the customer.
By focusing upon the customer means engagement at the social network level.
Social Enterprise is now being positioned as the way to change everything.
Salesforce partners are encouraged to repurpose their apps with social networking.
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