Tuesday, August 30, 2011

Dreamforce 2011: ISVForce is the priority as AppExchange grows fast

Source: George Hu, EVP Platform, Marketing and Operations
               Ron Huddleston, ISV & Channel Partners

Those organisations that are ISVs by putting apps on the Cloud AppExchange are rapidly becoming a formidable source of revenue generation for Salesforce. At the same time these ISVs are growing fast.

ISVs have grown by 45% in the past year and the number of apps has grown by 208%. ISVs are now materially helping Salesforce revenue growth which is now running at a staggering 37%.

ISV revenue growth has risen by 97% leading to a 210% increase in ISV orders and a 51% increase in App installs. 

The priority is to support ISVs to grow faster especially those leading business traansformaation. 






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