The Service Cloud will have the richest version of Chatter which is integrated across all channels and touch points. This level of integration means that if one cannot find the knowledge then the use of Chatter will often help solve the problem.
The richness of the Service Cloud is the highest form of the Social Enterprise, which is a blended solution-set of employees, customers, suppliers and partners working together but within whatever restrictions are deemed necessary. So an employee may belong to several groups with each group involving different customers.
The richness of this capability means the intranet as we know it is dead!!
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