Dreamforce 2011: Marc Benioff and Eric Schmidt Keynote Discussion

This is an excellent session captured on video of a discussion between Marc Benioff and Eric Schmidt.

http://tiny.cc/mo9wu

Eric outlines beyond Social Enterprise, which involves artificial agents having dialogue with customers through their mobile phone. Some of this thinking was encapsulated in a paper published by the Economics Intelligence Unit called the Future of Marketing: Moving from Monologue to Dialogue that was sponsored by Google. Though it was published in 2006 it has become clear this is an integral part of the Google strategy. Eric now sees that the dialogue platform sits above the Social Enterprise Platform. No wonder Marc and Eric are on the same stage.