The most exciting part of this keynote dialogue was Marc asking Eric what is going to be beyond the Social Enterprise.
Eric answered by saying that mobile will become our personal advisor so that, with permission, it will use point of presence to suggest choices that are most likely to be of interest at that moment in time. This he believes will be the next paradigm shift based on ‘sensing’ and ‘responding’ using contextual dialogue. Therefore, he passionately believes the next generation of apps will be based around predictive states and artificial agents for meaningful dialogue.
This positioning ought not to be a surprise as Larry Page and Sergey Brin both believe the future will be driven more and more by Artificial Intelligence. It is also in keeping with the web road map:
- Web 3.0 Cloud and Mobile with Social Enterprise leading the way
- Web 4.0 Artificial Intelligence Complementing Humans
- Web 5.0 Artificial Intelligence Surpassing Humans
Eric positioned the future state in line with Web 4.0 and Web 5.0 and articulated that a higher level of platform (presence + predictive + artificial agents) will sit above the Social Enterprise platform. It is no wonder Marc and Eric are on the same stage as they are creating a win-win future state.
Eric believes ‘mobile first’ is the priority for developing apps. No wonder Marc has recently launched the Mobile AppExchange as an accelerator for businesses to go global.
Marc and Eric were both in agreement it is now all about social + mobile + open + local + real-time.
It seems to me solution-sets should be local, national and global – this three tiered framework is now feasible for forward thinking corporates.
One final note, both Marc and Eric are seriously concerned at the lack of new ideas for job creation. New models are needed and are needed fast.
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