Dreamforce 2011 Changing the corporate and investment economics of apps

At the moment there are over 1,250 apps on the Appexchange which are designed not to 'reinvent the wheel'. This is already the world's leading cloud exchange for corporate apps, which is already a $500m market place.

The Appexchange is still quite small compared to

• Facebook which has 550,000 apps 
• Apple + Google which have 750,000 apps 

New apps are being developed all the time. 

The most impressive new entry is a company called Kenandy which raised funding from Salesforce and  Kleiner Perkins. The investment decision by Ray Lane from Kleiner Perkins took only 5 days because of the credential of the founder Sandy Kurtzig. Kenandy's market sector is social manufacturing. 

What is amazing is that the first social manufacturing app took 14 days to build.

Now Salesforce has launched the Mobile Appexchange. 

The investment cycles for new apps has changed profoundly. 

Using the Social Enterprise PaaS provides scalability without any CapEx for servers.

The Appexchange will grow rapidly as corporates with their partners are likely to build apps that can be resold on the Appexchange. The notion that corporates can move from the cost of apps to generating a profit from apps is now a reality.

The advantage of corporates using partners is that they can provide the support and follow-on development. 

There is now an emerging new economic model for corporates, investors and Salesforce partners.