The gamification market starts to grow as new companies use it as a loyalty differential

Gamification platforms have raised over $30 million this year (source: Gabe Zichermann is chair of the Gamification Summit, an entrepreneur, and author of Gamification By Design and Game-Based Marketing).

New business start-ups are using gamification from the start to develop loyalty. One example is flickme.com, which is a new streaming film rental/buying site which is also accessible via Facebook. It assigns a Beta badge for being an early adopter. Completing certain tasks earns one badges and points. There’s a set of leaderboards. 

 
By 2015 70 percent of the Global 2000 will use gamification (Source Gartner Group) spending over $1.6 billion in the U.S.A alone (source M2 Research).