- declarative logic (5GL)
- workflow and logic
- analytics
- Chatter built-in
- mobile ready
- open APIs
- APEX programmatic logic
- Visual Force for front-ends
- Security and sharing rules
- Chatter Connect for data feeds
- Mobile: touch.salesforce.com and HTML5
- Open streaming API
- Siteforce
There has been a major update to make the workflow more drag-and-drop, clicks not code
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