Gamification is changing loyalty marketing and social engagement

Source: BizReport article by Kirstina Knight

Gamification is helping to rebuild the loyalty space. Gamification makes it simpler for brands to engage and for consumers to earn rewards. This, of course, keeps the consumer coming back.

Here are some of the highlights from the article:

1. Gamification is another form of loyalty … identity is now available on the web because of sites like Facebook and Twitter. 
2. The social graph is a major accelerant to the value of social rewards and behaviour. 
3. Gamification can be about loyalty or engagement. 
4. Finding ways to make social experiences meaningful and exciting is a major trend and it's falling under the umbrella of gamification. 
5. Expect to see even deeper social capabilities. 
6. Right now, Gamification 1.0 is about status, reputation, points, level, achievements--powerful motivating sources of behaviour. The next phase is making those much more social, akin to how social gaming elevated gaming and transformed the industry.