Step 1: Create a social customer profile - this includes external data from social networks
Step 2: Create an employee social network
- Collaborate
- Connect and sell
- Service and engage
- Automate and extend
Step 3: Create a customer social network and a product social network
- Social marketing
- Listen and analyse
- Product and partners
The customer experience starts with knowing who they are and what they like.
Social Enterprise is about the NOW transformation that delights customers in a new way.
Social engagement led to the Arabic Spring using social networking as the catalyst for change.
Marc believes we have now started the Enterprise Spring as social networking will become the catalyst for changing the value of brands for better or for worse.
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