Wednesday, August 31, 2011

Dreamforce 2011 Salesforce launches data.com

Autumn Release

Data.com is a new capability which is an aggregation of Jigsaw data (crowd-sourcing with gamification to drive data quality for customer data) and Dun & Bradstreet data.

Data.com uses external data to provide updates to your customer data for marketing and sales.

Link data.com with the Social CRM announcement of automatically getting customer social data and the combination is awesome.

All we need now is better visualisation of this data ..... big hint for Fractal Maps ....

Link the above to the next generation of loyalty scheme with gamification!!


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