Bunchball has a family of gamification applications called Nitro Elements, built atop Nitro, its general purpose platform for adding game features to websites and applications. Nitro can be used in Salesforce that uses elements like competition, rewards, and rankings to influence behaviour.
The priority nowadays is the motivation of the sales team.
Salespeople are naturally competitive, and they will be motivated to play the game even harder, and have more fun doing it, given an easy way of seeing where they rank in the standings. Beyond individual competition, Nitro for Salesforce can rank teams of salespeople based on their collective performance.
In addition to closing deals, salespeople can get recognition for Chatter activity or other behaviours management wants to reinforce.
Gamification is a key element of Intelligent CRM. It needs to be linked with Lead Indicators and incentives to influence behaviour and share knowledge. We would expect this focus to grow rapidly in the next two years.
The priority nowadays is the motivation of the sales team.
Salespeople are naturally competitive, and they will be motivated to play the game even harder, and have more fun doing it, given an easy way of seeing where they rank in the standings. Beyond individual competition, Nitro for Salesforce can rank teams of salespeople based on their collective performance.
In addition to closing deals, salespeople can get recognition for Chatter activity or other behaviours management wants to reinforce.
Gamification is a key element of Intelligent CRM. It needs to be linked with Lead Indicators and incentives to influence behaviour and share knowledge. We would expect this focus to grow rapidly in the next two years.
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