Dreamforce 2011 Gamification

Gamification was mentioned quite a lot but lacked substance. Looked at the Bunchball offering for the sales funnel but I would say it is early days.

It has become clear that there is a big difference between Consumer Gamification and Enterprise Gamification. Consumer Gamification is quite advanced but experts are struggling with Corporate Gamification ... this is a great area to evolve.

Dreamforce 2011 Artificial Agents

Virtuoz has launched a Salesforce version of its artificial agent. For issues the artificial agent cannot solve then it launches a case.

There is no doubt that Artificial Agents will have an increasing role to play in the Social Enterprise.

Dreamforce 2011 Job Science for Recruitment

Job Science has launched a product for recruitment using social enterprise. This looks like a great idea for recruitment practices to increase their productivity and value to clients. It uses the sales funnel concept except that it has been re-purposed for recruitment.

Dreamforce 2011 Tenrox

Tenrox is now integrated with Salesforce.

Dreamforce 2011 New Licence Agreement

It was announced today that there is a new Social Enterprise Licence that has unlimited use of products and users.

The first contract has been signed by Coco Cola.

No cost details have been provided.

Dreamforce 2011 Social Command Centres

A number of Salesforce clients are using Radian6 to run Command Centres that are monitoring social networks. This capability is to create Lead Indicators of emergent patterns that is being used to drive personalised service and innovation of new products.

The new version of Radian6 will be more integrated with Salesforce and will have richer abilities to listen, analyse and engage.

Radian6 has some neat capabilities including slice and dice channels. Mind you it could benefit from more visualisation capabilities ...

Dreamforce 2011 Intranets are dead, long live the social enterprise

The Service Cloud will have the richest version of Chatter which is integrated across all channels and touch points. This level of integration means that if one cannot find the knowledge then the use of Chatter will often help solve the problem.

The richness of the Service Cloud is the highest form of the Social Enterprise, which is a blended solution-set of employees, customers, suppliers and partners working together but within whatever restrictions are deemed necessary. So an employee may belong to several groups with each group involving different customers.

The richness of this capability means the intranet as we know it is dead!!