Dreamforce 2011: 50%+ CRM is sub optimal because of data quality issues

According to industry analyst, Gartner Group, more than 50% of customer relationship management deployments will suffer limited acceptance, if not outright failure, due to lack of attention to data quality issues.

The impact of poor data quality is far reaching and its affects are both tangible and intangible. If data quality problems are allowed to persist, management grow to mistrust the information in the CRM and will be reluctant to use it for decision-making.

This evidence shows there is a growing need to have a more 'intelligent' implementation of CRM.

Intelligent CRM needs a combination of lead indicators, corporate gamification as a behavioural rewards system and a cultural change programme as a must have to drive high standards of CRM data quality.  

 

Dreamforce 2011 - Opportunity for Salesforce Alumni for Higher Education

The higher educational sector are looking for an alumni application in Salesforce. In particular, how to engage with past students that are executives as a source of expertise, mentors and fund raising.

Dreamforce Insights 2011: Higher Education Trends

This article covers some of the highlights for Higher Education made by Dave Thomas, Radian6, Director of Community and Social Strategy.

1. 98% of students  in the USA use a digital device and spend 101.93 minutes a day on Facebook. 
2. Students are the brand ambassadors and therefore social media measurements are key. 
3. Four Square the gamification market leader is being used for student orientation with the campus facilities and services. 
4. Social Graphics is becoming more widely used to rate the value of contributions of an individual within a social network. 
5. Students need to be encouraged of how best to use social media as many are naive in terms of long term implications. 
6. Emerging practice to develop a social media play book, which provides guides for stakeholders including how to deal with bad situations. 
7. Learning, education and empowering is the cyclical process that can be driven by social media measurements. 
8. Use social media to not 'reinvent the wheel'.
9. Build student life cycle which includes life time events. 
10. The Mayo Clinic is a good example of using social media and getting the balance right with confidential dialogue. 

Much of the above applies to business!

Dreamforce Insights 2011: Not for Profit Sector

Session run by Mark Dickey, SVP Enterprise, Salesforce Foundation

Salesforce Foundation is aimed at the Not for Profit sector. Higher Education is a high growth area with over 700 institutions. The Foundation is open to new ideas as Not for Profit is seen as a high growth area.

Gartner believe Cloud with Mobile and Collaboration key for driving value into this sector.

A major theme being pushed by Salesforce is 'Social, Mobile and Open'.

Major emphasis upon continuing education and extended learning.

Chatter, Collaboration and Community is key to the the Not for Profit sector. This is part of the messaging for the Social Enterprise.

Dreamforce 2011 San Francisco First Impressions

Today I registered at Dreamforce 2011 in San Francisco.

The registration process was very smooth with a blend of self-service and human agent.

Apparently, there are 40,000 delegates, which is their biggest to date.

Went to the pre conference  run by the Salesforce Foundation for Higher Education.  They were expecting a 100 delegates and 250 turned-up.

Looking forward to the week but is the event too big!! Mind you met one of my clients outside from the UK - small world!