Salesforce: force.com custom objects case study

These videos collectively represent a Motorola case study. These very short videos confirm that custom objects is the modus operandi for professional services and the power of using force.com for human systems.

Motorola use force.com to configure custom objects to build most of their solutions. See short video.
http://tiny.cc/08bp5/

Motorola use force.com as one human systems database supporting a universal sign-on. See short video. http://tiny.cc/k4lyv

Motorola uses force.com as one human system to find data and knowledge quickly for fast response to emergent needs. See short video. http://tiny.cc/lrkzz 

Force.com demo uses 5GL to configure Custom Objects

Salesforce Force.com uses 5GL to create Custom Objects (data and functions). 

Creating Custom Objects is easy because of the unique 5GL capabilities within Force.com developed by Salesforce over the past 10 years or more.  What is important is the design of Custom Objects,  Corporate Data Dictionary, Measurement, Reusability across the Enterprise etc.

To demonstrate the simplicity of using 5GL, the following  video is worth watching. It is just over 3 minutes. http://tiny.cc/hxhji

It shows building a Force.com App from scratch by configuring a new Custom Object.